Unveiling the Top 20 SEO Tools to Boost Your Rankings
- Bakal
- Nov 19, 2023
- 6 min read
Updated: Jan 16, 2024
There are numerous SEO tools to use with Semrush and Ahrefs being the two most popular but most expensive.
In this post, we'll explore the top 20 SEO tools that can boost your rankings and help you stay ahead of the competition.
SEO: The Top 20 SEO Tools To boost Your Ranking
1. Semrush
Well.. ..This is probably the most popular tool in SEO industry. It is a comprehensive SEO suite that covers everything from keyword research and backlink analysis to competitor research. Semrush is a go-to tool for improving your overall SEO strategy. With that been said, Its high monthly subscription fees, beginning at $129/mo , is a big deterrence for biginners.
2. Google Search Console
GSC is another indispensable tool offered by Google for monitoring and optimizing your site's presence in Google's search results. It offers valuable data on indexing status, search queries, and potential issues. The annoying part of it is when you see that some of your pages are not indexed. But that is another opportunity to correct and improve your blog post or website as a whole.
3. Google Analytics
Google Analytics is a free tool offered by Google. It provides in-depth insights into your website's performance, user behavior, and traffic sources. Understanding these metrics is crucial for making informed decisions. It gives you the tools, free, needed to do all of these tasks. It shows you the users that visit your pages, your loyal users aka returning users, the terms the customers typed to find you and other valuable metrics that will you help you take well thought decisions.
4. Ahrefs
There is Intel and AMD leading the manufacturing of computer processors, Samsung and Apple are up against each other for Smartphone market share . Then we have Ahrefs and Semrush rivaling for the SEO industry (Read this article and check how we compared the two SEO giants) .
In short, Ahrefs is one the most popular and most used SEO Tools. It is Known for its robust backlink analysis capabilities, Ahrefs helps you understand your link profile, spy on competitors, and discover new link-building opportunities.
Like Semrush, its pricing is a big stumbling block for many users.
5. Moz Pro
Moz is one of the most popular SEO tools on the SEO industry. It was my first go-to SEO tool when it comes to DA check-domain authority.
UNLike many other SEO tools, Moz provides these free SEO tools:
Keyword explorer
Backlink audit tool
Rank tracker
Domain autority checker
Linking explorer: See which websites are linking to the one you are spying.
6. Yoast SEO
Yoast SEO is a WordPress plugin for SEO. Website owners have a hard time to master the art of SEO and appear that coveted SERPs. With Yoast SEO, you will say goodbye and overcome these challenges.
Key features of Yoast SEO:
Handling the technical part of SEO, such as canonical URLs and meta tags.
Advanced features like XML sitemaps, title and meta description templating, and schema.org structured data integration.
Yoast SEO premium has generative AI to help write great titles and meta description..
7. Ubersuggest
Created by Neil Patel, Ubersuggest is a versatile tool for keyword research and content ideas. It provides insights into search volume, CPC, and keyword difficulty. It has also a Google extension that allows you check the volume of the keyword you are looking for and the domain authority of the websites that are ranking for that particular keyword.
That Google extension, alone, is a game-changer as you can see both the volume and the competitors’ DA.
8. Screaming Frog SEO Spider
It looks Funny name. Isn’t it? This is a website crawler that helps identify SEO issues.
Crawbability issues to be precise. It audits key on-page elements and provides valuable data to optimize your site structure. As the name suggests, their tool works like works exactly how spiders for search engines like Google and Bing do. It makes a complete analysis on the HTML codes of the website, from starting page to page titles. Then finds faults such as broken links, page loading speed, and duplicate content, which can all ruin a website’s search engine rankings.
9. SERPstat
SERPstat slowly evolved from being a keyword research tool into a growth hacking tool that contains link building, technical SEO, PPC and more. If you have a previous experience of using SEO tools, you will have np problem at all with Serpstat. It is an all-in-one SEO platform that covers keyword research, rank tracking, and competitor analysis. It's especially useful for identifying long-tail keywords.
Serpstat has also a Chrome extension which will help you the following:
Find backlinks from your competitor's best practices and incorporate them into your site's SEO campaign
Evaluation of meta tags, age, loading speed and site layout, for their upgrade and correction to increase the ranking of the site
Page optimization analysis to find technical errors and growth points for site optimization Track traffic, visibility, and keyword changes.
At SERPstat, you have 7-days free trail that will help you get to know the chance and interact with its SEO tools.
Real Also: 17 Effective SEO requirements You should DO
10. Majestic
Majestic is a powerful backlink checker that offers detailed information about your site's backlink profile. It helps you understand the quality of your backlinks and explore link-building opportunities.
Majestic has:
Trust Flow: Shows the the quality of links.
Citation Flow: which reflects the quantity of links that point to any given website
Topical Trust Flow: shows where a website is positioned compared to the very best sites in over 800 categories.
11. BuzzSumo
This is quite different one. Some articles can be viral and shared to different social media platforms like Facebook and X (ex-Twitter ) Buzzsumo lets you know Competitors most shared content. If you search your competitor’s domain, you’ll easily discover a neat list of their most popular pieces of content. It has also an Alert that tells you whenever your competitors publish content.
12. WooRank
WooRank provides a detailed SEO audit of your website, highlighting areas that need improvement. It covers everything from on-page SEO to mobile-friendliness. Technical SEO is very common problem that we usually encounter. If you don’t have the experience and technical skills, this cab break you website performance. WooRank has the tools that can identify them. Broken links, canonical tags, and page speed are all critical elements of technical SEO that WooRank will ease you out.
13. SpyFu
They have an AI called RivalFlow AI which improves your existing; it finds the differences between your page and those that outrank you. In short, it is competitor analysis tool. SpyFu is a valuable resource. It reveals your competitors' most profitable keywords, ad campaigns, and SEO strategies. As its name suggests, it allows you spy your competitors.
14. RankMath
Like YoastSEO, Rankmath is another strong SEO plugin for WordPress. RankMath offers basic features like SEO titles and meta descriptions, Multiple keyword analysis for each page or post, Social media descriptions,internal link suggestions and advanced SEO analysis such as XML sitemap support, 301 and 302 redirects,and 404 monitoring.
15. KWFinder
KWFinder is a freemium tool (offers both free and premium version) offered by Mangools tools, is a user-friendly SEO tool for finding long-tail keywords with low SEO difficulty and high search volume. It simplifies the keyword research process and helps you identify opportunities for ranking. It has these tools:
SERPchecker for search analysis
Serpwatcher for rank tracking
Linkminer for backlink analysis
At &29/month pricing, you really can’t go wrong with a Mangools subscription. Great value
16. SEOptimer
SEOptimer provides a quick and comprehensive SEO audit of your website. It covers on-page elements like SEO titles, meta tags, and descriptions, technical SEO, mobile optimization, and social media presence.
SEOptimer offers these tools: Meta Tag Generator, Keyword Generator, and Robots.txt Generator.
At $19/month pricing, SEOptimer is a solid SEO tool for startups and bloggers.
17. Crazy Egg
I have admired that that name. Have you? I am not sure.
Crazy Egg is analytics platform. It offers heatmaps and user behavior analytics, allowing you to optimize your website, improve user experience and aim for a higher conversion rates. It lets you see which parts of a page are getting the most attention and which are being ignored. Crazy Egg allows you to split test your pages to see which ones are performing better.
18. Linkody
Managing and monitoring backlinks is crucial for SEO success. Linkody helps you track your backlink profile, monitor link-building efforts, and stay on top of potential issues. Linkody integrates with Moz, allowing users to access many metrics such as Moz Rank, Domain Authority, Page Authority, and Spam Score to evaluate the quality and authority of their backlinks.
19. Grammarly
Quality content is a key factor in SEO. Grammarly ensures your content is error-free, well-written, and engaging, contributing to a positive user experience. Though it isn't free, they provide. Though it is not free, the $12/month is of a great value for money when you consider how it can help quicken your writing processes.
20. BuzzStream
Finally, for effective link building and outreach, BuzzStream streamlines the process by helping you find influencers, manage relationships, and track your outreach efforts. in short, BuzzStream is another link-building platform.
Conclusion
We have gone through a bunch of great SEO tools. right?. That was cool if you have reached here, the 20th one. Congrats.
Online market is jammed to the rafters. Staying ahead and cracking Google algorithms requires leveraging the right tools. These top 20 SEO tools cater to various aspects of search engine optimization, from keyword research and on-page optimization to backlink analysis and competitor tracking.
By incorporating these tools into your SEO strategy, you'll be well-equipped to boost your website rankings and drive organic traffic to new heights.
Leveraging some of these SEO Tools and implementing good SEO techniques can lift your business to the next level.
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