Ubersuggest vs Ahrefs vs Semrush: which one is better?
- Bakal
- Dec 7, 2023
- 5 min read
Updated: Apr 29, 2024
There are countless Search Engine Optimization (SEO) tools that can play a crucial role in helping businesses boost their online presence. Among such plethora of tools, Ubersuggest, Ahrefs, and Semrush stand out as formidable contenders. Each tool brings unique features and capabilities to the table.
For that reason, we will make a detailed comparison of Ubersuggest vs Ahrefs vs Semrush to make your quest of SEO tools easier.
Usability: Ubersuggest vs Ahrefs vs Semrush
When someone decides to buy something, that person usually take a look at its usability. If its user interface is too complicated, many potential users will divert their attentions to elsewhere.
Back to the reality, both Semrush and Ahrefs have a more complicated learning curve than Ubbersuggest thanks to their huge amount of tools. Ubbersuggest has a relatively more beginner friendly tools.
That's not to say they are very difficult or unusable, indeed, they are the two gaint SEO tools.
With that being said, they are just... just a bit more complicated than Ubersuggest.
When you sign up your Ubbersuggest account, the first tools that will appear your dashboard looks less intimidating than Semrush’s or Ahrefs’. Look the left-hand side tools and compare with that of Semrush's? They are quite two different experiences.
Look at the example below, I typed “the best affiliate marketing programs” to see its full information and you can see the resulted information.
There are four different sets of information here.
Search volume which shows us how much traffic does that particalur keyword gets per month.
SEO DIFFICULTY which tells us the estimated competition in organic search
Paid difficulty, which tells us the estimated competition in paid search,
CPP which tells us how much the average cost per click if you wanted to make Google ads using that keyword.
further down, keyword ideas are available.
These keyword ideas are, in turn, grouped into five categories:
suggestion keywors,
related keywords,
questions keywords,
prepositions keywords,
and comparisons.
Each group has its own keyword lists that will appear when you click.
This is just a breif example of Ubersuggest's usablity, we will see each of one's pros and cons in the next chapter....
But lets compare this with Semrush's dashbaord. It looks more complex thanks to its huge amount of tools.
You can see that there number of features on the left-hand side, just scroll down and see how many tools are there. They are all helpful and each one becomes handy when the need come. But for the beginner's point of view, they are distracting and overwhelming.
At the end of the day, all of these tools and SEO features are there to be used, but they require time and effort to learn them.
Ubersuggest
Founded in 2008 as Backlink Analyzer, but renamed as Ubersuggest in 2013. Soon, it cemented its place as a genuine SEO tool amongst the SEO giants. Renowned with its user-friendly interface and accessibility, it’s a comprehensive SEO tool designed for both beginners and experienced marketers.
It was founded by Neil Patel, one of the best experts of the industry. If you are curious, you can read more about him by visiting his blog, Neilpatel.com
In addition to being one of the best SEO paid tools, it has also a cool Google Chrome extension .
what I have liked about Ubersuggest's Google extension is that I can peek into my competitors' domain authourity and also see what keywords they are ranking for without paying a penny.
when I typed "Technical and..SEO" the SERP has shown many relevant pages ranking for that particular keyword . Below that post title, you can also see the domain authority of the websites that are ranking for that keyword.
In addition to that, you can see how many Pinterest and Facebook shares has that particular post got.
If you click the little arrow on the far corner, next to the Facebook shares, you will see how many website are linking to that article.
In this case, we can see the websites that Simplilearn's post is linked to and their domain authority.
Ubersuggest’s key features
Keyword Research: Ubersuggest provides insights into keyword volume, competition, and content ideas.
Site Audit: Users can conduct a quick website audit to identify and fix SEO issues, both technical and content SEO.
Competitor Analysis: Analyzing competitor websites helps in understanding the competitive landscape of your topics. Even its Chrome extension can show you the competitors' domain authority.
Pros
Cost-effective compared to Ahrefs and Semrush. Ubersuggest's pricing starts at $12/month
Simplified user interface for easy navigation.
Suitable for small businesses and startups.
The Chrome extension can let you know spy your competitor's domain authority freely.
Cons
Limited advanced features compared to Ahrefs and Semrush.
Data accuracy might not match up to Ahrefs or Semrush.
Ahrefs
Ahrefs is one of the most well-known SEO tools in the world. It's known for its extensive database and in-depth analysis capabilities and i is very popular among advanced SEO professionals.
Ahrefs has the following features on its disposal:
Backlink Analysis: Ahrefs provides detailed insights into backlinks, including referring domains and anchor text.
Site Explorer: Users can explore any website's organic search traffic, backlink profile, and top-performing content.
Rank Tracking: Keep track of keyword rankings over time.
content explorer: This tool lets you discover the top-performing content in your niche and find thousands of link prospects, per Ahrefs.
Site audit: This tool lets you find what holding your website back. Just audit your site and see many technical and on-page SEO problmes. When you find them,make sure to Tackle them properly.
Pros
Extensive backlink analysis and link-building tools.
Highly accurate and up-to-date data.
Robust competitor analysis features.
Cons
Higher cost compared to Ubersuggest.
Could be complicated for beginners due to the wealth of features.
Has no free trail to test, practice and learn its features
Semrush
Semrush is another complete marketing toolkit that extends beyond SEO, covering many aspects like advertising, content marketing, and social media marketing. It is probabaly the biggest marketing tool.
Unlike Ubersuggest and Ahrefs, Semrush offers social media tracker.
This tool lets you track your social audience, their activities and user engagement as well.
It is believed that Semrush is one of the most trusted tools for analysing keyword monthly traffic volume and competition.
It is a favorite SEO tool among digital marketing agencies.
Key features include:
Keyword Magic Tool: Comprehensive keyword research with advanced filtering options
Position Tracking: Monitor keyword rankings and overall visibility.
Content Marketing Toolkit: Ideate, create, and optimize content with valuable insights.
competitor analysis tool: This one lets you spy your competitor's top performing content, their backlinks, and so on.
These are just small fraction of Semrush's rich SEO features, we are naming just a few. If you want to see all the features, just visit Semrush and see what they have at their disposal.
Pros
Versatile toolkit covering various aspects of digital marketing.
In-depth keyword research capabilities.
Excellent for competitor analysis and PPC campaigns.
Has a free trail which can let you touch and test most of its tools.
Cons
Higher pricing compared to Ubersuggest and Ahrefs
It requires time to learn its diverse tools. we have already mentioned this? Haven't we?.
Quick review
In the end, the choice between these three SEO tools depends on your specific requirements, budget constraints, and level of expertise. Ubersuggest is an excellent starting point for beginners and budget-conscious users, while Ahrefs and Semrush cater to advanced users seeking a comprehensive suite of tools. Whichever tool you choose, leveraging the power of SEO tools is essential for staying ahead in the competitive digital landscape.
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