Mailchimp vs. Brevo: Which One To Choose?

When it comes to email marketing, choosing the right platform can make or break your campaigns.

There are plenty of tools to choose from, Mailchimp and Brevo are two of the mostly used tools.

we'll dive deep into the Mailchimp vs. Brevo battle to uncover the ultimate email marketing champion. With over 14 million users worldwide, MailChimp has established itself as a dominant player in the industry.

Known for its user-friendly interface and robust set of features, MailChimp has helped countless businesses drive engagement and boost conversions.

But how does it stand up against the up-and-coming contender, Brevo?

A relative newcomer to the email marketing scene, Brevo, promises innovative automation tools and advanced analytics capabilities. With a user-centered approach and a sleek, modern interface, Brevo, formerly known as SendInBlue, aims to disrupt the market and offer a compelling alternative to MailChimp's dominance.

In this Mailchimp vs. Brevo ,We'll assess crucial factors like pricing, ease of use, automation capabilities, and deliverability to determine which platform comes out on top. Join us as we put Mailchimp vs. Brevo head to head to help you choose the ultimate email marketing champion..

MailChimp vs and Brevo: Key points To Cover:

The importance of email marketing for businesses
MailChimp vs and Brevo : An Overview
Features and functionalities comparison
Pricing and affordability
User-friendliness and Usability
Email automation capabilities
A/B testing and analytics
Customer support and resources

The importance of email marketing for businesses

Email marketing has long been proven as one of the most effective channels for businesses to connect with their audience and drive revenue. With a well-crafted email campaign, you can nurture leads, build customer loyalty, and ultimately increase sales. According to a study by Campaign Monitor, every dollar spent on email marketing generates an average return on investment (ROI) of $36 with every dollar spent.

In today's digital era, where consumers are bombarded with countless marketing messages, standing out in the inbox is crucial. An effective email marketing platform can help you create impactful campaigns, segment your audience, and track important metrics to optimize your strategy. This can break or build your business.

Features	Mailchimp	Brevo
Automation	Yes	Yes
landing pages	All plans	Available for Business and BrevoPlus offers
sign up forms	Yes	Yes
Analytics	All paid plans	Yes
campaign manager	Yes	No
Tags	Yes	No
Transactional emal	Yes	Yes
Segmention	Yes	Yes
A/B testing	Yes	Yes

MailChimp vs and Brevo : An Overview

MailChimp, founded in 2001, is a veteran in the email marketing world. Having more than 14 million users worldwide, It boasts an impressive user base and offers a wide range of features to help businesses of all sizes succeed. From creating beautiful email templates to automating campaigns and analyzing results, MailChimp has cemented its position as a reliable and user-friendly platform.

Brevo, on the other hand, is a newer player in the market, founded in 2018. Despite being a relative newcomer, Brevo has quickly gained attention with its intuitive interface and focus on user experience. With a strong emphasis on automation and advanced analytics, Brevo aims to provide a modern and streamlined approach to email marketing

Features and functionalities comparison

When comparing two software or two tools, it's important to consider the features and functionalities that each platform offers.

While both platforms provide essential email marketing capabilities, such as email template creation, list management, and campaign tracking. However, there are still some key differences to note.

MailChimp offers a wide range of features, such as advanced segmentation options, e-commerce integration, and social media advertising. With MailChimp, you can create targeted campaigns based on specific customer behaviors and preferences, helping you deliver personalized content that resonates with your audience.

Brevo, on the other hand, focuses mainly on automation and analytics. The platform offers advanced automation workflows, allowing you to set up complex sequences based on user actions and behaviors. Brevo's analytics capabilities provide more detailed insights into campaign performance, helping you to make data-driven decisions and optimize your email marketing strategy.

Mailchimp vs Brevo: Pricing and affordability

Pricing is an important consideration for any business when choosing an email marketing platform. Let's take a closer look at how MailChimp and Brevo compare in terms of cost.

MailChimp offers a freemium model, allowing users to send up to 12,000 emails per month to 2,000 subscribers for free.

This makes it an attractive option for small businesses and startups with limited budgets. MailChimp also offers various paid plans, starting at $9.99 per month for up to 500 subscribers, with pricing increasing based on the number of subscribers and additional features.

Brevo, on the other hand, follows a subscription-based pricing model. The platform offers three plans, starting at $19 per month for up to 1,000 subscribers. The pricing scales as your subscriber list grow, with additional features available in higher-tier plans. While Brevo may be more expensive than MailChimp for smaller lists, it offers competitive pricing for larger lists and provides additional value through its automation and analytics features.

User-friendliness and ease of use

When it comes to email marketing, ease of use or usabilty and user-friendliness are essential. After all, you want a platform that allows you to create and send campaigns efficiently, without the need for extensive technical knowledge.

MailChimp excels in this area, offering a clean and intuitive interface that makes it easy for users of all skill levels to navigate the platform.

With its drag-and-drop editor, you can quickly design eye-catching email templates without any coding experience. MailChimp also provides helpful tutorials and resources to guide users through the process, making it a popular choice for beginners.

Brevo takes a similar approach, prioritizing user experience and simplicity. The platform's sleek interface and straightforward workflow make it easy to create and manage email campaigns. Brevo also offers pre-designed templates and a drag-and-drop editor, allowing users to create professional-looking emails without any design or coding skills.

Email automation capabilities

Automation is a game-changer in email marketing tools, allowing businesses to engage with their audience at the right time and with relevant content. Both MailChimp and Brevo offer automation capabilities, but with different approaches.

Mailchimp

MailChimp's automation features allow you to create targeted workflows based on customer behavior, such as abandoned cart reminders or welcome series for new subscribers. The platform provides a visual automation builder, making it easy to set up and customize automation sequences.

MailChimp's automation capabilities are robust and highly flexible, giving businesses the power to create personalized experiences for their subscribers.

When you choose "start from scratch" this window will appear . You have some options to choose from depend on your needs.

Let's consider someone chooses the second option,signs up for email, the next options will in turn come out.

When You click the "Add a journey point" the options of the right-hand side will be active, from there, you have the tools to to choose according to your plans.

Brevo Automation

Brevo, on the other hand, puts great emphasis on automation with its user-centered approach. The platform offers a wide range of pre-built automation workflows, covering various stages of the customer journey. These workflows can be easily customized to fit your business needs, saving you time and effort. Brevo's automation features are designed to streamline your email marketing efforts and help you deliver the right message to the right audience at the right time.

A/B testing and analytics

Effective email marketing relies on data-driven decision-making. What if you send your emails the wrong time? What if your headlines aren’t clear? What if your emails are delivered but no one open them?

To tackle the above problems, both MailChimp and Brevo offer A/B testing and analytics capabilities to help you optimize your campaigns and achieve better results.

MailChimp's A/B testing feature allows you to test different email subject lines, content layouts, or send different times to determine the most effective option plans. The platform provides detailed analytics and reports, giving you insights into open rates, click-through rates, and other important metrics. With MailChimp's analytics, you can track the performance of individual campaigns and identify areas for improvement.

Brevo also offers A/B testing functionality to test different elements of your emails and workflows. The platform's analytics dashboard provides real-time data on key metrics, such as open rates, click-through rates, and conversions. Brevo's analytics go beyond basic metrics, offering advanced insights like engagement scores and subscriber behavior analysis. These features enable you to make data-driven decisions and optimize your email marketing strategy for better results.

Customer support and resources

When using an email marketing platform, reliable customer support and helpful resources are invaluable. Everyone would definitely like to talk to real people, not bots. MailChimp and Brevo both offer support options to assist users in their email marketing journey. They offer live chats support. That’s all we need when we face some real challenges.

MailChimp provides 24/7 email and chat support, ensuring that you can get assistance whenever you need it. The platform also offers a comprehensive knowledge base, video tutorials, and a community forum where users can share tips and best practices. MailChimp's extensive resources also make it easy for everyone to find answers to your questions and learn how to make the most of the platform's features.

Brevo offers customer support through email and chat during business hours. The platform also provides a knowledge base and video tutorials to help users navigate the platform and troubleshoot any issues. While Brevo's support options may not be as extensive as MailChimp's, they are still reliable and responsive, ensuring that you can get the assistance you need.

Final verdict

After a thorough comparison of MailChimp and Brevo, it's clear that both platforms offer powerful features and functionalities for email marketing. MailChimp, with its large user base and extensive range of features, is a solid choice for businesses of all sizes. The platform's user-friendly interface, automation capabilities, and competitive pricing make it a popular option in the market.

On the other hand, Brevo brings a fresh perspective to email marketing with its focus on user experience, advanced automation, and analytics. The platform's modern interface and intuitive workflow make it a great choice for businesses looking for a streamlined email marketing solution.

Ultimately, the choice between MailChimp and Brevo depends on your specific business needs and preferences. Consider factors like pricing, ease of use, automation capabilities, and support options when making your decision. Both platforms have their strengths and can help you achieve email marketing success.

Choose the platform that aligns best with your goals and start creating impactful email campaigns today.

While Brevo offers great analytical tools, its pricing is stumbling block for many users, so I would rather use Mailchimp for its affordability.