The Best 10 Email Marketing Platforms
- Bakal
- Nov 6, 2023
- 6 min read
Updated: Apr 10, 2024
Whethet it's keeping your customers engaged, promoting your products or servives, or building your brand, email marketing is the king of the marketing generating a 4400% ROI and $44 for every $1 spent.
The Ultimate Guide Of Choosing The Best 10 Email Marketing Platforms
Finding the right email marketing tools is challenging. We evaluated some of the most popular tools and to bring this guide to take better decisions.
Mailchimp
Mailchimp has been has been one of the most popular email marketing platforms for many years. Simply put, It has been a go-to email marketing tool for all kinds of businessess. It offers wide range of tools, from simple forms to website and landing page builders.
It also has user-freindly drag-and-drop tools which makes it easy for anyone to use.
Pricing
like ever other software , mailchimp has different plans with different tools.
It has four plans: Free, essentials, Standard and premium.
The free plan has limited features, but you can find some cool featuters such as: 1,000 monthly email sends forms and landing pages. The higher your plan, the more features at your disposal. It's monthly plan starts at $13/m all the way to $ 350/m.
Constant Contact
Constant Contact is an email marketing software that provides the tools needed to automate your online business. It helps businesses create landing pages, send emails, create websites and online stores. It also provides with good live chat customer suppor.
pricing
Its downside is that it doesn't provide FREE PLAN and its pricing starts at $12/m. But it also has a 14-days free trail. You have tha chance to practice, test and see how their features work, if you aren't happy with them, you can leave it there.
AWeber
AWeber is another email marketing platform with a strong reputation for delivering high email deliverability rates. They provide all tools required for marketing automation, from simple landing pages to email templates.
pricing
Aweber has a free plan with limited features. The free plan offers up to 500 email subscribers, that means if your email subscribers surpass that limit, you need to upgrade your plan to the next , the $12.50/month plan, which gives you an unlimited subscribers.
GetResponse
You can't imagine how naive I was when I first started my email marketing journey.
Guess what, the first platform I came across was Clickfunnels, it was too way expensive for my liking.
I looked for alternatives, but out of no where, GetResponse popped up. It's a versatile platform that provides autoresponders, marketing automation tools,newsletters, landing pages,, and webinars, . Its all-in-one approach makes it a top choice for businesses looking for a comprehensive solution. while I haven't admired its landing page or website templates, its marketing automation tools are top-notch.
Pricing
To undestand their plan, I quote from GetResonse themselves, " GetResponse offers a Free account. For the first 30 days of using it, you will have trial access to the premium features of our platform. You can upgrade your Free account to a paid one at any time. Please note that after the first 30 days, you lose access to the premium features"
To explain it further, the premium features mentioned here are :
Event-based workflows
Webinars
Advanced segmentation
Contact scoring
Sales funnels
AI email generator
Autoresponders
AI campaign generator
To get access to these features, you need to upgrade your plan . I think that's clear for now.
ConvertKit
ConvertKit is a new player on the email marketing software scene. But has rapidly grown within 11 years from its establishment and have become one of the most popular email marketing softwares available. It has a really good landing page builder, though with less templates, 50+.
Their products mainly focuses on bloggers, Youtubers, podcasters and course creators. Ther are helping creators connect with their fans, and earn a living through the use of email marketing.
Pricing
Though it has a freaa plan , their prcing seems complicated. the Free plan is a great choice for creators who are just getting started with building an audience. It will allow you to create landing pages, sell products, and send emails to up to 1,000 subscribers for free.
But after that 1,000 subscribers, the pricing seems skyrocketing. The $29/mo for 1,001 is quite pricey.
HubSpot
HubSpot is not only a website builder platform, but it was offers offers an integrated marketing suite that includes email marketing. It offers lead capturing forms, free ad management tools, and landing pages to convert visitors into highly qualified leads.
It has also chatbots to connect with your visitors in real-time,making it easy customers interaction.
pricing
HubSpot has a free plan which you can use as long as you want. But as other softwares, the free plan has its limitations .
first of all, it has two great divisions : For business & interprises vs Individual & small teams.
The business amd interprise plan starts $800/month all the way to $3,600/month... well, that's not for me and probably you yet.
The individual and small teams plan starts from $0/m all the way to $800/m. That is for me.. absolutely.
Brevo ( formerly SendinBlue)
Formery known as SendinBlue, Brevo is a perfect for budget-conscious businesses and offers SMS marketing capabilities as well.
pricing and key features
The good news is that Brevo offers free plan, but the bad news is that a simple landing page isn't included that free plan.
Though it is not pricey as some tools, it still looks expensive when you consider the features they are bringing to the table with that price.
ActiveCampaign
ActiveCampaign is another well-known email marketing platforms. It offers over 750+ pre-built templates that combine email marketing, marketing automation and CRM .
you can integrate it with your WordPress website. Thouh the software looks to be quite complex and overwhelming, as other softwares, You will be familiar woth it as you get along.
Pricing.
ActiceCampaign doesn't have a free plan. But they offer a 14-day free trial on all paid plans.
It'sprice starts at $29/m ,which is quite expensive. But it has its cool features such, email Marketing & Marketing Automation, site & Event Tracking, API & Webhooks and Inline Forms Which are all great features.
MailerLite
Mailer is one of the most cost-effective email marketing platforms in the market. It has easy-to-use interface which makes it a great email marketing software for beginners. It has an excellent email deliveribilty which again improves your engagement with your customers.
Pricing
MailerLite has a free plan with a landing page builder(10 landing pages), 1,000 Subscribers, 12,000 monthly Emails, and access to some features and caps emails at 12,000.
The Growing Business plan start from $15 for 1,000 subscribers and include unlimited emails and landing pages, and over 60 modern newsletter templates.
Drip
Drip is doesn’t have hundreds upon hundreds of templates and pre-built workflows to choose from, but the onesat its disposal are suitable for creating engaging content that’s also satisfying to make via the built-in editor.The platform looks more geared for those with ecommerce stores with integrations for WooCommerce, Shopify, BigCommerce, and other platforms. Drip is an advanced email marketing platform and might not be suitable if you’re starting in email marketing.
Pricing
Drip has 14-days free trial with many features but limited emails. The paid pricing starts from $39 for a 2500 contact list size.
As shown above, Drip's price starts at $39 Which is absulotely not beginner freindly. Moreover, it does't have a free plan at all.
Its steep pricing and complicated user-interface makes unsuitbale for email marketing beginners.
Factors to Consider
When choosing the best email marketing platform for your business, consider the following factors:
Your Business Goals: Determine what you want to achieve with email marketing. Different platforms offer various features and capabilities, so choose one that aligns with your objectives
Budget: Evaluate your budget constraints. While some platforms offer free plans or low-cost options, others are more premium but come with advanced features.
Ease of Use: Ensure the platform's interface is user-friendly, especially if you are new to email marketing.
Automation: Assess the level of automation you require for your campaigns. Some platforms excel in this area, while others are more basic.
Integration: Check if the platform can integrate with your existing software and tools, such as CRM systems or e-commerce platforms.
Customer Support: Good customer support can be a lifesaver, especially for beginners. Consider the quality of support provided by the platform.
Summery
Email marketing is a critical component of any successful digital marketing strategy, and choosing the right platform can make all the difference. Each of the best 10 email marketing platforms mentioned above has its unique strengths and capabilities, catering to different business needs and preferences. Carefully assess your requirements and budget to select the platform that will help you reach your marketing goals effectively. Make an informed choice, and watch your email campaigns thrive.
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