5 Reasons Why SEO Is Better Than PPC

Getting more traffic is what can keep your website going. Consequently, having huge traffic to your site will lead to the success of your business. Getting online traffic is easier said than done. While there are some other ways to bring traffic to your website such having huge social media followers, the two mostly debated traffic sources are SEO VS PPC.

A lot of people have this question as to what is better, SEO or PPC. The answer depends totally on the kind of business you are in, your objectives, and the marketplace.

In this blog, we will focus on five compelling reasons why SEO IS better than PPC for many businesses.

Why SEO Is Better Than PPC

1. Long-term Sustainability

SEO offers long-term sustainability that PPC can't match. When you invest in SEO, you're not just buying visibility for a limited time; you're building a strong online foundation. Properly optimized websites can maintain or improve their rankings over time, whereas PPC requires a continuous budget to keep the ads running. With SEO, you can reap the benefits of your initial efforts for months or even years without additional costs.

2. Organic Trust and Credibility

Organic search results are perceived as more trustworthy and credible by users. When your website ranks well in search engines naturally, it signals to users that your content is valuable and relevant. PPC ads, on the other hand, are clearly labeled as paid advertisements, and some users may be skeptical of their authenticity. Trust is vital in online marketing, and SEO can help you build it over time.

3. Cost-Efficiency

In many cases, a well-optimized PPC can deliver immediate results, but it can also be costly, especially in highly competitive industries where bidding for keywords is expensive. SEO, on the other hand, requires an initial investment in terms of time and resources but can provide a steady stream of organic traffic without the need for continuous ad spend. Once you've achieved a good SEO ranking, your cost-per-click is effectively zero.

4. Better Click-Through Rates (CTR)

One can argue that CTR depends on the quality of ad copy or quality of the product/service being advertised. While that maybe the truth to some extent, studies have shown that organic search results receive significantly higher click-through rates (CTR) than paid ads. Users often skip over sponsored listings in favor of organic results, which are perceived as more relevant and trustworthy. With a well-optimized website, you're more likely to attract organic traffic that's genuinely interested in your content, products, or services.

5. Ad Blockers and Banner Blindness

The advertising industry faces key challenges. The first these challenges being users’ usage of ad blockers and the second is banner blindness. These two are concerns that could jeopardize the sites’ monetization. The reason is that the rise of ad blockers and banner blindness has made it increasingly challenging for PPC ads to reach their intended audience. Many users employ ad-blocking software to remove ads from their browsing experience …well...I myself have done that many times…… This makes it difficult for PPC ads to be effective. SEO content, on the other hand, is not affected by ad blockers and has a better chance of reaching users who actively seek information or products related to your business.

Summery

While both SEO and PPC have their strengths and can complement each other in a well-rounded digital marketing strategy, SEO offers distinct advantages, including long-term sustainability, organic trust and credibility, cost-efficiency, higher CTR, and immunity to ad blockers. When considering your online marketing approach, it's essential to weigh these factors and determine which strategy aligns best with your business goals and budget.

While PPC can yield quick results, the long-term benefits of a well-executed SEO strategy often make it a more favorable choice for businesses looking to establish a strong online presence.

Many digital marketers think of search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns as polar-opposite strategies.

Though there is some truth to this idea, it helps look at SEO and PPC as two sides of the same coin—search. If you maximize both strategies and use them to aid each other’s cause, you’ll achieve more success with your search advertising and together, they will result more brand awareness, ad clicks, and eventually more advertising conversions.